We developed TomTom Intermediate Traffic to deliver detailed, real-time traffic content to business customers who integrate it into their own applications. Target customers for TomTom Intermediate Traffic include automotive OEMs, web and application developers, and governments. We deliver bulk traffic flow information that provides a comprehensive view of the entire road network. TomTom delivered our first live traffic product in 2007 and our experience has taught us how to continue delivering the best traffic products in the market. Our real-time traffic products are created by merging multiple data sources, including anonymized measurement data from over 650 million GPS-enabled devices. Using highly granular data, gathered on nearly every stretch of road, we can calculate travel times and speeds for virtually any day or time. We focus on our travel information so our customers can focus on their own business objectives.
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